![]() It’s nice knowing my jewellery doesn’t look too ‘young’ or ‘cheap’, meaning older people will take an interest too.ĬREDIT: ESTY a pretty large target market. Spirituality is becoming more popular amongst Gen Z, but I have a considerable number of adults who buy from me – which makes me so happy. I started making beaded chokers and necklaces due to demand, but my primary aim is to get people into crystals via affordable jewellery. I’m also working on making larger, plainer spoon rings that are catered more towards the male jewellery market. ![]() It’s aimed at anybody who’s interested in spirituality and crystals and wants to wear them – just people who like jewellery! Obviously, the jewellery is more ‘effeminate’ so to speak, but I’ve had boys model for me. People are so supportive and are willing to promote and collaborate with you – it’s a community I love being a part of. I find a lot of inspiration from other small businesses too. It is a slow process at uni because I don’t have all the time in the world and being on a student budget poses challenges.īut I’d love to be able to make more TikToks and hopefully go viral! I guess the prospect of future success inspires me. ![]() I have a lot of new ideas I’d love to try out when I make a bit more profit, which motivates me. Well once I started making jewellery and getting custom orders or suggestions, it gave me so many ideas about different stones, patterns and methods I could use in future. ![]() CREDIT: ESTY you started your business because of your own interest in spirituality. ![]()
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